Why Designers Should Use Agile Sprint Planning

Many creatives such as graphic designers, photographers, and product designers live in a world of chaos. On any given hour of any given day, someone in the organization will email, chat, or stop by their desk to make a last minute design request. Could you create this quick poster for our recruiting event tomorrow? Can you squeeze in a design for a new confirmation modal in our the app? Can you create a quick summary video from our offsite yesterday so I can share it with the team tomorrow?

Accompanying the ever-constant stream of requests is a lack of clear priorities. This forces the designer to make emotionally-driven prioritization decisions multiple times per day. Should I prioritize based on who asked me? In that case, does the CMO win because of rank or does the nicest person win? Should I prioritize based on urgency? Is that based on a real or imaginary deadline or perhaps just the sound of urgency in their voice?

Without clear priorities, aligned across stakeholders, everyone loses. Some of the work gets done quickly while other work slows to a crawl–eroding stakeholder trust. Even more concerning is that the chaos starts to negatively impact the quality of the design work. This couldn’t be more true in the world of product design where ad-hoc designs lacking customer research and testing will not only reduce usability of the product but will frequently cause engineering rework down the road.

The end result of this vicious cycle is an exhausted designer, who feels on the one hand like a hero for smiling and saying “yes” to a request and on the other hand feels like an unappreciated short-order cook who just can’t keep up. Get in Touch With us for More Information

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